Milk

Milk is a Japanese fashion label. Started in 1970 in Harajuku, Milk has long been synonymous with the early days of the gothic Lolita. Milk is best known for its combination of casual clothing and elegant Lolita designs into single outfits that work for wearing down the street in Harajuku. Consisting of things like polkadotted 1960s inspired dresses, cute pink camasols and thin panted jeans, the line is overly practical while remaining true to its roots.